Emo/post-hardcore band When I Say Jump released a music video for their latest single “King of Thessaly”. The track references a Greek myth and the video adds a morbid spin.

About the track, frontman John Davis stated:
“We really wanted to keep the raw emotionality of ‘Separation Anxiety’, but also push ourselves to create something more theatrical and polished. “King of Thessaly” is indicative of where we’re going, and what we’re about; I couldn’t be more proud of it.”

“King of Thessaly” references a Greek myth where a king clears a forest to create a feast hall and, in the process, angers the goddess Demeter. She curses the king with an unrelenting hunger that grows with each bite. He sells everything to satisfy his appetite (even his own daughter) to no avail. Ultimately, the king devours himself. The single is the band’s follow up to their debut album ‘Separation Anxiety’ and features production and engineering from Jamie King (Between the Buried and Me/Alesana/Motionless in White). It also marks the addition of Lucas Daprile on guitar and the budding production of guitarist and vocalist Brennen Monk.

The music video for the track was produced and directed by Jaiden Frost, and it adds a morbid spin to the myth. It depicts a cannibal cult that lures victims in with opulence and wealth. In the end, the cult sacrifices one of its own members to satisfy its own undying hunger, showing that even those close to the leader are not safe.

The band was inspired by the alternative scene of the 2000s and takes scathing, witty punches at toxic relationships and vices often through a queer lens. When I Say Jump is currently at work on their sophomore record.

Photo Credit: Logan Lawson of Grime Photography